The Valley of Tequila Tour

Our most popular tour takes guests to the Valley of Tequila, a stretch of land about an hour northwest of Guadalajara, between the dormant Tequila volcano to the south and the Western Sierra Madre to the north.

Once there, you will learn all about the people, places, culture and techniques that come together to produce 100% agave Tequila. We will take you through the entire process, from the agave harvest - or Jima - to the 2 ton stone wheels still used by some distilleries to extract juices from the plant, to open air fermentation, pot-still distillation, and of course, the most important part, Tequila tasting. Each distillery we visit has a different philosophy as to how to produce Tequila, and you will get to see them all. Along the way, you will meet the people responsible for this incredible beverage, and experience the colonial pueblos that they call home.

More than a simple tour, this is a one-of-a-kind experience that cannot be found through any other provider. Our background in the Tequila industry allows us to provide true VIP access that until recently had been reserved for insiders. And despite its status as a UNESCO World Heritage site, the Valley of Tequila is still largely undiscovered by foreign audiences. If you are looking for an utterly unique adventure in the heart of Mexico, this is the trip for you.

Upon Your Arrival

Guests will arrive first in Tlaquepaque, a charming artists enclave just a short drive from the airport and just outside of Guadalajara (Mexico’s 2nd largest city) and. There, they will check into La Villa del Ensueño, a boutique luxury hotel complete with two pools and a beautifully restored colonial courtyard.

Agave Orientation

After checking in on the first night, guests will be treated to an “agave-orientation” from our expert guide, which will familiarize them with the basics of concepts underlying Tequila production. From there, the group will make its way into old-town Tlaquepaque, where they will enjoy a banquet-style dinner featuring traditional Jaliscan fare accompanied by live mariachi music.

Expert Hosted Tours

Rising early the next two mornings, the group will strike out towards the Valley of Tequila, which was recently named a UNESCO world heritage site, and is home to a number of colonial towns steeped in Tequila tradition, in particular El Arenal, Amatitán and the town of Tequila. Once guests pass through El Arenal, situated at the entrance to the Valley, they will begin to see the many powder blue pencas of agaves sprouting out of rugged brown earth. From there, the road will take us through Amatitán, a charming village that is thought to be the birthplace of Tequila. Following the contours of the valley floor, guests will finally come to the town of Tequila itself. With about 12 distilleries inside the city limits, the town of Tequila is, perhaps unsurprisingly, the epicenter of the Tequila world; the giants of Cuervo and Sauza literally just up the street from traditional, artisan operations. After stopping for the traditional picture in front of the “Bienvenido a Tequila” sign with the Sierra Madre serving as a backdrop (see picture), guests will visit a few of these smaller operations, soaking up the history in the town’s storied cantinas, mercado, and town square.

Distilleries & Tastings

Although every distillery we visit on our tours produces great Tequila, each will have their own distinct philsophy and process. For some, that means using autoclave ovens and roller mills to extract sugars from the agave. For others, it calls for old-fashioned stone ovens and a 2-ton stone wheel named a 'Tahona'. After traversing the grounds of each distillery, guests will be able to see first hand how different techniques contribute to the final product by tasting a flight of Tequila.

The Tour at a Glance:

  • Trips are 4 days and 3 nights
  • Cost:
    • $1255 USD per person for double accommodation
    • $1395 USD per person for single accommodation
    • * Tours during holidays or special events are priced separately.
  • Tours include everything you will need once you land in Guadalajara:
    • Accommodations at Villa del Ensueno, Dulce Maria and/or equivalent boutique hotels
    • Transportation
    • Meals (Breakfast, lunch and dinner)
    • Distillery visits
    • Translation services
    • Expert guide
    • Entertainment
  • Upcoming dates:
    • February 11 - 14, 2016
    • May 5 - 8, 2016
    • May 26 - 29, 2016
    • September 1 - 4, 2016
    • October 27 - 30, 2016